Crafted with Intention: So Watt’s Material Philosophy
At So Watt, being involved in every stage of the process is at the heart of how we work. From the very first idea to the finished piece, we stay hands-on to make sure each creation is crafted with care and purpose. This close connection to every project allows us to deliver exceptional quality, attention, and responsiveness.
Our Marrickville workshop brings designers and makers together under one roof. This close collaboration creates a natural flow from concept to construction, where ideas can be tested, refined, and brought to life with precision. When you visit our showroom, you’ll have the chance to meet the team, explore materials up close, and truly experience how our furniture takes shape.
We design with the full life of each piece in mind. That means thinking about how it looks and functions today, but also how it will adapt and endure over time. Many of our designs have more than one use - a writing desk that transforms into a bar, or a stool that fits just as well by the bed as in the living room. This kind of versatility helps reduce the need for replacement and keeps great furniture in your home longer.
The materials we choose reflect this thoughtful approach. We focus on those that can be reused, recycled, or repurposed, including responsibly sourced timber and recycled plastic. Our aim is to create furniture that stands the test of time while encouraging mindful choices around consumption.
We also believe transparency is essential. We want you to feel confident and informed, knowing exactly how your piece is made, where the materials come from, and how it will perform in daily life. This openness helps us build trust and create furniture that looks as good as it feels.
Explore the So Watt Collection
Built from the Inside Out: Birch Ply, Hoop Pine Ply, and Beyond
At So Watt, the strength and character of our furniture begins with the materials we carefully select. Two standout choices in our range are birch plywood and hoop pine plywood, each offering unique qualities that shape the look, feel, and longevity of every piece we make.
Birch plywood is crafted from the White Birch tree, a hardwood native to northern Europe. Since this species doesn’t grow in Australia, we import birch ply from regions that support its sustainable manufacture. We choose it for its durability, impressive strength, and resistance to warping, making it an ideal choice for joinery and interior applications. Its pale tone and unique wavy grain give it a quiet, architectural beauty that suits both residential and commercial spaces. At So Watt, we finish our birch ply using low VOC, water-based finishes. With sixteen house colours, two clear coats, and one stain available, you can find a tone that suits your space. Need something specific? We can source custom colours to match your palette.
Hoop pine plywood is a timber with deep Australian roots. It has a warm, creamy colour, a fine grain, and a softness that’s easy to work with, yet strong enough to hold shape over time. Grown and produced in Queensland, hoop pine supports local industries and allows us to reduce transport emissions while championing home-grown materials. We use hoop pine across our furniture and joinery, especially in designs where subtle character and lightweight durability are key.
Together, these materials reflect the core of So Watt’s design philosophy. By starting with quality plywoods and building outward, we ensure every product is beautiful, functional, and made to last. Birch and hoop pine are more than just materials—they’re part of the story each piece tells, a story of thoughtful design and local making.
If you're working on a project and would like to explore the materials we offer, get in touch with us. Whether it's birch, hoop pine, or something else in our collection of Australian-made plywood furniture, we’ll help you find the right fit for your space.
Why Materials Matter
Furniture is often judged by what you can see, the colour, the finish, the shape in a room. But at So Watt, we believe what’s beneath the surface matters just as much. That’s why we work with materials that not only look good now but hold up to the realities of everyday use, year after year.
We don’t treat sustainability as a label. For us, it’s part of the process. It’s about choosing materials with care, designing with intention, and building things that last. Every decision, from the type of plywood we use to the way we finish a piece, reflects a deeper goal: to create well-resolved furniture that doesn't rely on trends, gimmicks, or disposable thinking.
Our go-to materials, birch plywood and hoop pine plywood, are selected not only for their aesthetic quality but for how they perform over time. They’re strong, stable, and ideal for the kind of refined, honest design we aim to deliver.
Choosing birch ply or hoop pine ply from So Watt means:
Longevity
It holds its form and strength through years of daily use, whether in a home or a commercial setting. You won’t be replacing it anytime soon—because furniture should last, not just look good for a moment.
Considered Sourcing
We prioritise Australian-made plywood wherever possible. Working with locally made materials helps reduce unnecessary transport and supports the broader ecosystem of skilled manufacturing right here in Australia.
Design Adaptability
Plywood lends itself beautifully to our kind of work: clean lines, subtle detailing, and refined joinery. It’s a material that works with the hand and the eye, offering the flexibility we need to design pieces that suit all kinds of homes, workspaces, and public environments.
Built for Use, Not Just Display
We finish our pieces with low-VOC coatings that protect the timber without masking its character. Every surface is sanded by hand and built to stand up to the wear of daily life, not just for today but for years ahead.
The Visual Language of Plywood
One of the most rewarding aspects of working with plywood is its visual character. With clean edge profiles, layered grain, and natural warmth, birch ply and pine ply offer depth and texture that is rarely found in mass-produced furniture.
We bring out the best in these materials with:
- Exposed ply edges
- Clear or house-colour finishes
- Hand-sanded and sealed surfaces
Contact us to discuss your next project