So Watt Studio

Founded in 2015, So Watt was born out of a dream to change the way furniture is made and its lifespan in the Australian home.

Founders and Industrial Designers Jonathan and Sophie Biet realised there was a growing appetite for affordable, custom and locally made furniture in Australia, but most customers did not have the means to communicate with large joinery companies.

So Watt bridges the gap between manufacturer and customer or design professional, simplifying the process and making sure custom affordable Australian made furniture is accessible to everyone.

Our Difference

All our work is manufactured by the team at the So Watt workshop in Marrickville. We also collaborate with other local Sydney makers if there is a component we can’t do, making certain the finished piece is 100% Australian made.

Using materials sourced as directly as possible for a minimal environmental footprint, and applying food-safe low-VOC natural finishes, all pieces in the So Watt range are environmentally friendly and built to last. The best thing you can do is treasure them forever.

So Watt’s inner city workshop has an open door policy and a showroom filled with our work, often including prototypes for feedback from customers. We love meeting our customers, hearing your feedback and being transparent about how we make our furniture.

Workshop Capabilities

Our workshop is carefully curated to house the most efficient and effective tools and machinery. The main piece of equipment is a Biesse CNC route, which cuts all our parts with 100% accuracy. Our spray booth is kitted out as a safe and healthy environment for our team. We have lots of other fun gadgets, like the Lamello Zeta P2 biscuit joiner, which gives us perfect alignment and super strength in all our assemblies.

Our Team

Our Team

Sophie Biet

Sophie loves a brainstorming session. From problem-solving and unpacking unique client project requirements to suggesting exciting and unusual materials and manufacturing techniques, Sophie helps establish the basis for your project and outlines the requirements for the workshop team. During the course of your project or custom build, you can always reach out to Sophie for updates or thought bubbles.

With a degree in Industrial Design and a background in commercial project management, Sophie approaches all projects with creativity and a strict plan to ensure budget and deadline are always met.

Jonathan Biet

Jonathan is known as the MacGyver of all trades. If there is a need for a special piece of hardware or unusual manufacture method, Jono will find it. Always able to think outside the box to make sure a project is being done the best possible way, Jono will unpack a project to its core and scrutinise every element until it is being done as perfectly and efficiently as possible.

Jonathan’s degree in Industrial Design led him down the manufacturing trail and he brings clients plenty of hands-on experience in all forms of making.

Our Team

Sophie Bain

Sophie loves a brainstorming session. From problem-solving and unpacking unique client project requirements to suggesting exciting and unusual materials and manufacturing techniques, Sophie helps establish the basis for your project and outlines the requirements for the workshop team. During the course of your project or custom build, you can always reach out to Sophie for updates or thought bubbles.

With a degree in Industrial Design and a background in commercial project management, Sophie approaches all projects with creativity and a strict plan to ensure budget and deadline are always met.

Jonathan Biet

Jonathan is known as the MacGyver of all trades. If there is a need for a special piece of hardware or unusual manufacture method, Jono will find it. Always able to think outside the box to make sure a project is being done the best possible way, Jono will unpack a project to its core and scrutinise every element until it is being done as perfectly and efficiently as possible.

Jonathan’s degree in Industrial Design led him down the manufacturing trail and he brings clients plenty of hands-on experience in all forms of making.

Our Clients

These are some of the great teams we've already worked with.

Industries we have worked with

Architects / Interior Designers / Advertising & PR Agencies / Industrial Design Studios / Furniture Brands / Commercial & Corporate Fitout Firms / Signage Companies / Digital Agencies / Packaging Brands / Fashion Industry / Retailers / Restaurants / Councils

“So Watt studio was on the ball from the start, helping me with my market stall fitout. Everyone who passed my stall loved the final product. I would not hesitate to work with them again. ”

— Priya Kaul, Badaam

“There isn’t anything these guys can’t manage, build, install, produce or make happen - all the way with a smile on their face - big ups to Sophie & Jono.”

— Anne-Maree Sargeant, Founder, Authentic Design Alliance

“Sophie, Jonathan and the So Watt team are, in every way, delightful. Do not be misled by the simplicity of this statement: on the basis of an ambitious project with clearly defined commercial parameters, we were in every way delighted by the way in which the industrial design exercise was conceptualised, planned, managed, executed and supported.”

— Joel Kaufman, Director Bloomingdales

“We were blown away the ease in which we could collaborate with Sophie and the So Watt production team. Dynamic, precise, reliable and clearly love what they do. This is a team that is outcomes and solution focused”

— Matt Gollan, Director, Reactivate Consulting

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