Bridging the gap between designer and fabricator, So Watt creates brilliant custom fitouts for any architectural space.

Custom interior fitouts for long and short-term projects.

Achieve a beautiful and functional outcome for your next interior design project, retail fitout, exhibition stand or other custom space, when you partner with So Watt. We bridge the gap between designers and traditional joiners, often switching between the roles of designer and fabricator to create results that are manufacture-ready. We’ve partnered with some of Australia’s best architects, interior designers and project managers to deliver shop and hospitality fitouts, film and TV sets, modular exhibition stands, signage, and workplace solutions. Ask how we can help with your next challenge.

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As qualified industrial designers, we’re big on formal processes – such as using 3D modelling and visualisation to accurately document the project before we begin. From your first consult, we’ll also provide feedback on the design from a manufacturing perspective, to identify hurdles without compromising the design intent. We enjoy stepping outside the norm and applying our broad knowledge of materials to create concepts that excite and deliver on time and on budget.

Temporary Spaces

Are you popping up somewhere for a day, month or other timeframe? We’ll show you all the ways you can activate a temporary space for maximum impact.

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Work with us to create an eye-catching backdrop for your event, photoshoot or market stall. Create deeper connections to your product or service, with dramatically crafted and staged backdrops that bring your brand to life.

Starting with a thorough analysis of your mood board and budget, we’ll provide advice, designs and quotes on the backdrop, prop or setting that will best enable you to tell a strong visual story.

Not sure if your wish-list matches the budget, timelines or other practical factors? Take a look at our Project Roadmap below, to better understand all the steps that make for a successful outcome. Contact us to learn more.

Permanent Spaces

Design and manufacture from retail and commercial fit outs through to upgrades, residential homes and much in between.

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We design and build permanent spaces in collaboration with interior designers, architects, or directly with our clients.

For high-end architectural spaces or product displays, a bespoke fit-out will deliver the most functionality and visual impact – but only if it’s impeccably ideated and executed.

So Watt has loads of experience collaborating with interior designers and architects, and we know how to navigate between clients’ creative objectives and their budget and timelines. Your initial design consultation includes an insightful discussion on the design from a manufacturing perspective, to identify any hurdles early on.

Get in touch to ask how we can help bring your interior to life. We work in the often-unchartered area between joiner or manufacturer and designer.

Our workshop is equipped to create one-off specialty pieces, no matter how unusual. Often, we need to think outside the square and propose new and unconventional materials or fabrication strategies to achieve the look at the required price and lead time. Thanks to our extensive experience in design and manufacturing, we bring a deep knowledge of materials and techniques to our projects, setting us apart from standard chipboard or timber joiners.


Custom elements that enhance the functionality of the work environment and productivity, including furniture and workstation accessories.

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Commission a temporary, permanent, workplace or signage project for any type of space. Your workplace is like a highly tuned machine, where the furniture and fittings should have a specific function – yet work together seamlessly.

Our portfolio of workplace design projects ranges from wayfinding to custom brackets, breakout areas and accessories for workstations. Our knowledge as industrial designers allows us to design and manufacture highly functional components and furniture. This includes specialty laptop holders, workstation numbering systems, wall mounted displays and clever storage solutions, all tailored to the individual activities undertaken by their staff.


Design and manufacture from retail and commercial fit outs through to upgrades, residential homes and much in between.

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Request a quote on a custom signage creation. Signage is more than a finishing touch – it's a visual cue that draws target customers to your business front door.

Placement, scale, texture and colour are just some of the elements we consider when handcrafting business signage, along with multimedia elements and contrast finishes. Our equipment and expertise extends across plywood, timber, steel, aluminium, vinyl and other signage materials.

Signage projects at So Watt also involve thorough initial consultation, digital renders and demonstrations of sample materials, and we’ll liaise with you throughout to make sure the project meets your brief. T

ake a look at our work or get in touch to discuss your next project.

Our sustainable and ethical approach

At So Watt, we avoid working with nasty materials such as chipboard and MDF, both for our own health, our clients’ health, and that of the environment we all share.

No matter the project, we design for disassembly and separation of materials for eventual recycling, modularity or repurposing in a different function. If none of these options are viable, we collaborate with Reverse Garbage and other up-cycling companies to find a second life for our creations.

Recent Projects

Google Pixel x Grumpy Sailor

Read about our collaboration with Grumpy Sailor to create an interactive display in Sydney CBD Telstra store for the Google Pixel Launch.

Bloomingdales at Denfair

A showstopping installation designed and manufactured by So Watt for Bloomingdales Lighting to help them showcase their products at Denfair in Melbourne.

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Deloitte x Art Pharmacy

See how we created an artwork for Deloitte to celebrate their support of The Invictus Games, proudly hanging in the foyer of their Harry Seidler office.

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“So Watt studio was on the ball from the start, helping me with my market stall fitout. Everyone who passed my stall loved the final product. I would not hesitate to work with them again. ”

— Priya Kaul, Badaam

“There isn’t anything these guys can’t manage, build, install, produce or make happen - all the way with a smile on their face - big ups to Sophie & Jono.”

— Anne-Maree Sargeant, Founder, Authentic Design Alliance

“Sophie, Jonathan and the So Watt team are, in every way, delightful. Do not be misled by the simplicity of this statement: on the basis of an ambitious project with clearly defined commercial parameters, we were in every way delighted by the way in which the industrial design exercise was conceptualised, planned, managed, executed and supported.”

— Joel Kaufman, Director Bloomingdales

“We were blown away the ease in which we could collaborate with Sophie and the So Watt production team. Dynamic, precise, reliable and clearly love what they do. This is a team that is outcomes and solution focused”

— Matt Gollan, Director, Reactivate Consulting